SALOON#26 @ Home // Social Media Strategies

In this Saloon we started our new format of online workshops as the SALOON had to adapt to the new situation of being confined to our homes. We invited Paula Marschalek from Marschalek Art Management, for an arts- and culture-specific Instagram workshop in order to brush up those social (media) skills and stay on top of our games. We learnned how to present ourselves on Instagram professionally, what to post when, how to engage with our audience, and how we can network online when we cannot do it in person. The workshop prepared us with useful information regarding profiles, feeds, and posts and we looked at “Best Practice Profiles” to gain inspiration. Paula made us remember that we need to know our community in order to use social media effectively!