Sofia Widmann is responsible for marketing at PARTNER Culture+Projects, an Austrian-based museum service provider and exhibition organiser. Prior to that, she worked for the Victor Pinchuk Foundation, where she was involved in media communications for the biggest private museum of contemporary art in Eastern Europe, the PinchukArtCentre in Kiev.
Her special interest is in new media technology and its influence on success of museums. For the past two years, she was studying this correlation as part of her MBA studies at Modul University Vienna. Since March 2018, Sofia is writing a blog about the correlation between technology and culture, in particular how new media can boost the success of exhibitions and museums.